Katarzyna Dziewanowska

Job title: 
Assistant Professor

Katarzyna Dziewanowska is currently a Visiting Scholar at the Center for Studies in Higher Education, UC Berkeley. She is an Assistant Professor at the Faculty of Management, University of Warsaw. She has been actively involved in work on Polish qualifications framework for universities, as well as accreditation processes. She is also a leader of a work-package dedicated to students and alumni in the Global Entrepreneurial Talent Management 3 project (GETM3) financed by the European Commission within H2020-MSCA-RISE-2016 funding scheme.

Katarzyna’s research interests focus on relationship marketing, consumer experience, co-creation of value and academic entrepreneurship. Currently, she is involved in a research project focused on the process of value co-creation in the higher education sector, with particular emphasis on two main groups of participants of the system: students and professors. Her aim is to identify the value co-creation styles in higher education and conduct a comparative analysis between Europe and the United States.

Recent publications include:

  1. Zupan N., Pearce A., Dziewanowska K. (2017), Wanting it all: the challenges of managing young talent in transition economies, Baltic Journal of Management. 12, 1, s. 63-85.
  2. Dziewanowska, K. (2017), Value Types in Higher Education – Students’ Perspective, Journal of Higher Education Policy and Management, s. 1-12. http://dx.doi.org/10.1080/1360080X.2017.1299981
  3. Dziewanowska, K., Pearce, A., Zupan, N. (2016), Generation Y’s expectations regarding their future employment relationships posit a challenge for their employers, Journal of Human Resource Management, 2016/1, ISSN 2453-7683, s.1-12.
  4. Dziewanowska, K. (2016), Wymiary przynależności do społeczności wokół marki uczelni i ich konsekwencje (Dimensions of Brand Community Involvement at the University and Their Consequences) , Przedsiębiorczość i Zarządzanie, tom XVII, 4, t. 2, Wydawnictwo Społecznej Akademii Nauk, s. 161-176.
  5. Dziewanowska, K. (2016), Doświadczenia we wspólnotach wokół marki w szkolnictwie wyższym (Experiences in Brand Communities in Higher Education), Problemy Zarządzania 14, 1 (58), t.2, s. 45-60.
  6. Dziewanowska, K. (2016), Doświadczenia relacyjne w szkolnictwie wyższym i ich wpływ na wizerunek uczelni oraz lojalność studentów (Relational Experiences in Higher Education and Their Influence on Students’ Loyalty and University Image), Handel Wewnętrzny 3 (362), s. 126-137.

Dziewanowska, K. (2016), Wymiary doświadczeń w usłudze edukacyjnej w szkolnictwie wyższym (Dimensions of Experiences in Higher Education), Studia i Prace WNEiZ US, nr 43/2 2016, Zarządzanie t. 2, s. 41-52.


Email: kdziewanowska@berkeley.edu

Center for Studies in Higher Education

UC Berkeley
755 Evans Hall
Berkeley, CA 94720