Tongshan Chang

Job title: 
Senior Researcher - SERU Consortium, UCOP

Tongshan Chang is Director of Institutional Research and Academic Planning at the University of California (UC) Office of the President and Consultant of UC Systemwide Academic Senate Committees on the Board of Admissions and Relations with Schools (BOARS) and Preparatory Education (UCOPE). He is SERU (Student Experience in the Research University) Senior Researcher at the Center for Studies in Higher Education at UC Berkeley, voluntarily assisting the SERU leadership and principal investigators in recruiting Chinese institutions and conducting comparative research using the SERU-International Consortium data.  

Tongshan received his bachelor’s degree in English Language and Literature from Shaanxi Normal University (SHU) in China, and three master’s degrees in Educational Psychology from SHU, Higher Education Administration and Computer Science both from West Virginia University (WVU), respectively. He earned his doctoral degree in Educational Leadership with a minor in Statistics from WVU.

Dr. Chang has advanced skills of SAS programming and data analytics. He is a subject-matter expert in undergraduate admissions and survey research. His research covers a broad range of topics, including student learning outcomes assessment, student experience, undergraduate admissions, diversity, student success, graduate student well-being, and higher education data warehouse development.

He is Adjunct Professor at Tongji University and Xi’an Foreign Language Studies University in China and serves as a member on the Board of College Entrance Examination Research at Peking University and the Undergraduate Education Quality Review Expert Group of the Ministry of Education in China.

Tongshan also taught in high school and managed the educational projects funded by the World Bank in Shaanxi Province, China. He was the past chair of Overseas Chinese Association for Institutional Research and Treasurer of California Association for Institutional Research.



  • Leadership in Instructional Technology (2008)
    Tongshan Chang
    VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG, Germany

  • The Effect of Pre-College Extracurricular Participation on First-Year College Engagement and Completion
    Tongshan Chang
    Research and Occasional Paper Series (ROPS), 2017

  • Access and Diversity at the University of California in the Post-Affirmative Action Era
    Michal Kurlaender, Elizabeth Friedmann & Tongshan Chang
    In Uma Jayakuma & Liliana Garces (Ed.), Affirmative Action and Racial Equity: Considering the Fisher Case to Forge the Path Ahead, Routledge (2015)

  • The Effect of Prop 209 on the Academic and Socioeconomic Profiles of Underrepresented Minorities at the University of California.
    Tongshan Chang & Rose Heather
    In Eric Grodsky & Michal Kurlaender (Ed.), Equal Opportunity in Higher Education: The Past and Future of Proposition 209, Harvard Education Press (2010)

  • Leadership of Principals in High Schools with Smaller Learning Communities
    Sara Stankus, Richard Hartnett & Tongshan Chang
    National Forum of Educational Administration and Supervision Journal, 2007, V24(3)

  • Department Chairs’ Leadership and Integration of Instructional Technology into Teaching
    Richard Hartnett & Tongshan Chang
    National Forum of Educational Administration and Supervision Journal, 2005, V20(5)


  • Development and Application of Institutional Research (2016)
    Tongshan Chang
    Tongji University Press

  • Excellence and Equity of Undergraduate Admissions in American Research Universities (in progress)
    Tongshan Chang
    Peking University Press

  • Learning Outcomes Assessment (in progress)
    Tongshan Chang, Wei Kang & Jiaming Wang (Ed. and Translation)
    China Science Publishing & Media Ltd

  • A Comparison of Basic Competencies of Undergraduate Students Between China and the USA
    Tongshan Chang
    China Higher Education Research, 2018(2)

  • A Survey Study of Chinese Institutional Researchers’ Organizational Intelligence
    Tongshan Chang
    Journal of Higher Education Management, 2017(2)

  • Institutional Research Organizations in Universities and Colleges
    Tongshan Chang
    Fudan Education Forum, 2016(5)

  • The Role of Institutional Research in Chinese Higher Education
    Tongshan Chang
    Higher Education in Chemical Engineering, 2016(2)

  • Institutional Research: A Case Study of Undergraduate Student Participation in Research Activities at the University of California
    Tongshan Chang
    Fudan Education Forum, 2015(5)

  • Ability, Integration and Freedom: Reform of Undergraduate Education at Stanford University in 21st Century
    Haiyan Liu & Tongshan Chang
    Tsinghua Journal of Education, 2015(4)

  • American University Learning Outcomes Assessment: The Connotation, Current Status and Challenges
    Haiyan Liu & Tongshan Chang
    Journal of Higher Education, 2015(7)

  • The Past, Present and Future of American Institutional Research
    Tongshan Chang
    Research in Higher Education of Engineering, 2013(2)

  • How to Improve Higher Education Decision Making: A Perspective of Institutional Research and Data-Driven Decision Making
    Tongshan Chang
    Fudan Education Forum, 2013(2)

  • Benchmarking in Higher Education Quality
    Tongshan Chang
    University Education Science, 2013(5)

  • What Made Berkeley Great? The Sources of Berkeley’s Sustained Academic Excellence by George Breslauer (translation)
    Ruijun Du & Tongshan Chang
    Tsinghua Journal of Education, 2011(6)

  • Developing an Institutional Intelligence System: A New Trend of Institutional Research
    Tongshan Chang
    Journal of Higher Education, 2009(10)

  • Data mining Applications in American Institutional Research
    Tongshan Chang
    Fudan Educational Forum, 2009(2)

  • An Analytical Overview of University of California Undergraduate Experience Survey (UCUES)
    Mingming Cheng, Tongshan Chang & Haitao Huang
    Tsinghua Journal of Education, 2009(6)

  • Constructivism and student learning outcomes assessment methods
    Tongshan Chang
    Higher Education Development and Assessment, 2008(3)

  • An Analytical Study of the University of California Undergraduate Admissions Comprehensive Review
    Tongshan Chang
    Tsinghua Journal of Education, 2007(6)

Selected Presentations

Selected Work Reports

Data Visualization Projects